Thought Leadership | Benchmarking Reports

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Reports Change Focus to Customers

CHALLENGE: Industry focused on providers

At HireRight I initially encountered an industry that marketed to human resources and other "people-oriented" audiences, but marketed by communicating the capabilities of vendors rather than solving the challenges of potential customers. This created an opportunity for HireRight to exert thought leadership and change its focus to customers. One of the most effective methods for driving this was my creation of the HireRight Employment Screening Benchmarking Reports. This involved surveying thousands of organizations worldwide, confidentially analyzing responses to reveal standard practices, and publishing select results in reports filled with hundreds of metrics. Today, these HireRight benchmarking reports serve as the most authoritative source of industry benchmarks and is often quoted by industry analysts, the media, and others.

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All Stories: 

• New Brand Complements Strengths
• Reports Change Focus to Customers
• Industry Guides Define Standards
• More than 75,000 Google Results
• Campaigns Convert Contacts to Leads
• Online Campaigns Activate Partners
• Hierarchical System Facilitates Sales
• Customers Gain Direct Access to Experts
• Acceptance by Industry Influencers
• 10x Improvement in Attendance