Sales Enablement | Collateral and Tools
Hierarchical System Facilitates Sales
CHALLENGE: Large products and services portfolio
As a software as a service (SaaS) provider of hundreds of business services to organizations of all sizes and industries, HireRight struggled to support the marketing collateral and sales tools needs of their sales and account managers. Previous attempts at sales enablement remained incomplete or failed. I approached the problem by understanding the audiences, interviewing stakeholders to understand their needs, develop a comprehensive and hierarchical system for sales enablement, and published effective marketing collateral and sales tools. As a result, packages assembled from a collection of about one hundred items met the needs of any and every sales opportunity and created a highly quality experience for prospects.