Omar Barraza
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Customer Retention | User Group Community




Customer Retention - User Group Community - learn more at www.omarbarraza.com
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Customers Gain Direct Access to Experts

CHALLENGE: Customers get inconsistent support
HireRight hosted the unique HireRight User Group (HUG), a community of customers. Yet, participation by customers lagged since they experienced few direct benefits for joining and contributing. A key reason for this initial disinterest was the lack of a central meeting place for members. While HireRight planned an expensive online portal for HUG, I created and launched a members-only social network that offered a simple to use and centralized place where members could share their knowledge and get direct support from other members, subject matter experts, and the HireRight management team.

All Stories: 
  • New Brand Complements Strengths
  • Reports Change Focus to Customers
  • Industry Guides Define Standards
  • More than 75,000 Google Results
  • Campaigns Convert Contacts to Leads
  • Online Campaigns Activate Partners
  • Hierarchical System Facilitates Sales
  • Customers Gain Direct Access to Experts
  • Acceptance by Industry Influencers
  • 10x Improvement in Attendance
WELCOME
SUCCESS STORIES
  • New Brand Complements Strengths
  • Reports Change Focus to Customers
  • Industry Guides Define Standards
  • More than 75,000 Google Results
  • Campaigns Convert Contacts to Leads
  • Online Campaigns Activate Partners
  • Hierarchical System Facilitates Sales
  • Customers Gain Direct Access to Experts
  • Acceptance by Industry Influencers
  • 10x Improvement in Attendance
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