Omar Barraza
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Sales Enablement | Collateral and Tools




Sales Enablement - Collateral and Tools - learn more at www.omarbarraza.com
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Hierarchical System Facilitates Sales

CHALLENGE: Large products and services portfolio
As a software as a service (SaaS) provider of hundreds of business services to organizations of all sizes and industries, HireRight struggled to support the marketing collateral and sales tools needs of their sales and account managers. Previous attempts at sales enablement remained incomplete or failed. I approached the problem by understanding the audiences, interviewing stakeholders to understand their needs, develop a comprehensive and hierarchical system for sales enablement, and published effective marketing collateral and sales tools. As a result, packages assembled from a collection of about one hundred items met the needs of any and every sales opportunity and created a highly quality experience for prospects.

All Stories: 
  • New Brand Complements Strengths
  • Reports Change Focus to Customers
  • Industry Guides Define Standards
  • More than 75,000 Google Results
  • Campaigns Convert Contacts to Leads
  • Online Campaigns Activate Partners
  • Hierarchical System Facilitates Sales
  • Customers Gain Direct Access to Experts
  • Acceptance by Industry Influencers
  • 10x Improvement in Attendance
WELCOME
SUCCESS STORIES
  • New Brand Complements Strengths
  • Reports Change Focus to Customers
  • Industry Guides Define Standards
  • More than 75,000 Google Results
  • Campaigns Convert Contacts to Leads
  • Online Campaigns Activate Partners
  • Hierarchical System Facilitates Sales
  • Customers Gain Direct Access to Experts
  • Acceptance by Industry Influencers
  • 10x Improvement in Attendance
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