Demand Generation | Networked Performance Flash
More than 75,000 Google Results
CHALLENGE: Creation of interest for new solution
Launching a new technology product is a particularly challenging exercise. Many people are inclined to simply compare the new product against others they know or the popular products of market leaders. This makes highly innovative products seem different and risky. Astute Networks faced this problem, so rather than try to out-do the competition I created a new Networked Performance Flash architecture and positioned the new Astute Networks product as a unique solution among others. This approach to creating demand for the new solution was highly successful. Years after launch, a Google search for Networked Performance Flash still returns tens of thousands of matches, with the majority from websites other than Astute Networks own website.