Lead Nurturing | Webinar Campaigns
Online Campaigns Activate Partners
CHALLENGE: New distribution channel launched
At Astute Networks, an analysis of their leads revealed an audience of executives and senior managers unlikely to immediately respond to direct marketing or sales efforts. Instead, I developed and launched webinar campaigns that explained complicated technology and presented simple to understand examples of how Astute Network's products delivered practical solutions to common problems. As a result, many distributors and solution providers expressed interest in becoming Astute Network partners to offer the company's products to their customers.