Omar Barraza
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Demand Generation | Networked Performance Flash




Demand Generation - Networked Performance Flash - learn more at www.omarbarraza.com
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More than 75,000 Google Results 

CHALLENGE: Creation of interest for new solution
Launching a new technology product is a particularly challenging exercise. Many people are inclined to simply compare the new product against others they know or the popular products of market leaders. This makes highly innovative products seem different and risky. Astute Networks faced this problem, so rather than try to out-do the competition I created a new Networked Performance Flash architecture and positioned the new Astute Networks product as a unique solution among others. This approach to creating demand for the new solution was highly successful. Years after launch, a Google search for Networked Performance Flash still returns tens of thousands of matches, with the majority from websites other than Astute Networks own website.

All Stories: 
  • New Brand Complements Strengths
  • Reports Change Focus to Customers
  • Industry Guides Define Standards
  • More than 75,000 Google Results
  • Campaigns Convert Contacts to Leads
  • Online Campaigns Activate Partners
  • Hierarchical System Facilitates Sales
  • Customers Gain Direct Access to Experts
  • Acceptance by Industry Influencers
  • 10x Improvement in Attendance
WELCOME
SUCCESS STORIES
  • New Brand Complements Strengths
  • Reports Change Focus to Customers
  • Industry Guides Define Standards
  • More than 75,000 Google Results
  • Campaigns Convert Contacts to Leads
  • Online Campaigns Activate Partners
  • Hierarchical System Facilitates Sales
  • Customers Gain Direct Access to Experts
  • Acceptance by Industry Influencers
  • 10x Improvement in Attendance
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