Introduce Something New
Launches can focus on organizations, brands, products, services, and more. In many cases a launch involves the introduction of something new or the announcement of a significant change with direct and consequential impact on the organization plus its staff, customers, and partners. Processes and procedures differ remarkably, yet most share common characteristics: launches are disruptive to operations, coordination is a multidisciplinary exercise, available resources are seldom sufficient, and interpersonal frictions manufacture issues. Leveraging the services of an "outsider" eliminates obstacles to launch success.