Omar Barraza
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Events | Virtual Online Conference




Events - Virtual Online Conference - learn more at www.omarbarraza.com
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10x Improvement in Attendance 

CHALLENGE: Low registrations threaten conference.
HireRight experienced an unexpected decline in customer registrations for their annual HireRight User Group Conference. An investigation revealed recent travel policy changes among customers was a key contributing factor. The leadership team considered a brand damaging decision to cancel the event. I proposed rescheduling the live event to the following year and hosting a virtual online event for the current year. As a result, HireRight's brand as an innovator was strongly reinforced, customer attendance increased 10x, and costs were reduced by 50% to achieve a 2,000% ROI improvement.

All Stories: 
  • New Brand Complements Strengths
  • Reports Change Focus to Customers
  • Industry Guides Define Standards
  • More than 75,000 Google Results
  • Campaigns Convert Contacts to Leads
  • Online Campaigns Activate Partners
  • Hierarchical System Facilitates Sales
  • Customers Gain Direct Access to Experts
  • Acceptance by Industry Influencers
  • 10x Improvement in Attendance
WELCOME
SUCCESS STORIES
  • New Brand Complements Strengths
  • Reports Change Focus to Customers
  • Industry Guides Define Standards
  • More than 75,000 Google Results
  • Campaigns Convert Contacts to Leads
  • Online Campaigns Activate Partners
  • Hierarchical System Facilitates Sales
  • Customers Gain Direct Access to Experts
  • Acceptance by Industry Influencers
  • 10x Improvement in Attendance
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