Events | Virtual Online Conference

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Click to Zoom

10x Improvement in Attendance 

CHALLENGE: Low registrations threaten conference.

HireRight experienced an unexpected decline in customer registrations for their annual HireRight User Group Conference. An investigation revealed recent travel policy changes among customers was a key contributing factor. The leadership team considered a brand damaging decision to cancel the event. I proposed rescheduling the live event to the following year and hosting a virtual online event for the current year. As a result, HireRight's brand as an innovator was strongly reinforced, customer attendance increased 10x, and costs were reduced by 50% to achieve a 2,000% ROI improvement.

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All Stories: 

• New Brand Complements Strengths
• Reports Change Focus to Customers
• Industry Guides Define Standards
• More than 75,000 Google Results
• Campaigns Convert Contacts to Leads
• Online Campaigns Activate Partners
• Hierarchical System Facilitates Sales
• Customers Gain Direct Access to Experts
• Acceptance by Industry Influencers
• 10x Improvement in Attendance