Define Your Markets
Thought leadership is an interesting concept with practical applications. Well executed, it creates highly defensible value and establishes an organization as a leader among its peers. The alternative is watching a competitor establish themselves as a thought leader and then you having to defensively market your organization, products, and services. Thought leaders educate their marketplace, establish customer expectations, and deliver ideal solutions. Marketplaces have room for several thought leaders and incumbents can be eclipsed so your organization must become a thought leader or risk revenue declines, margin erosion, or both.