Lead Generation | Email Campaigns
Campaigns Convert Contacts to Leads
CHALLENGE: Large contacts list, but few leads
There were tens of thousands of contacts in the marketing databases at Astute Networks, but fewer sales leads than desired. Therefore, I developed and launched email campaigns that introduced relevant technologies, offered informational downloads, and shared special offers. My work included the creation and delivery of all content plus the hands-on management of the marketing systems necessary to execute campaigns. This led to hundreds of leads per month for prospective customers.