Marketing Best Practices | By Omar Barraza and others



Introduction   

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. 

Chapters Include:  
  • "Doing More with Less” by Graeme Gordon, Vice President, Marketing, Mattress Giant Corporation
  • "The Importance of Customer Value Creation” by Charles W. Ellis, Executive Vice President & Chief Marketing Officer , Time Warner Cable 
  • “Ensuring Brand Management” by Ginoris López-Lay, Senior Vice President & Director, Strategic Planning and Marketing, Banco Popular  
  • "Twenty-First-Century Marketing: Part Art, Part Science, All Business” by Catherine P. Bessant, Chief Marketing Officer, Bank of America  
  • “Working on a Great Brand...There Is No Substitute” by Timothy J. Mahoney, Vice President, Marketing, Porsche Cars North America, Inc.  
  • “Leadership: The Brand, The Plan, The Organization” by Gregory A. Devou, Executive Vice President and Chief Marketing Officer, CareFirst BlueCross BlueShield 
  • “The Role of Marketing in Private Corrections Management” by Louise Chickering, Vice President, Marketing and Communications, Corrections Corporation of America  
  • “Learning from Customers” by Ellen Miller-Sonet, Vice President, Marketing, Memorial Sloan-Kettering Cancer Center  
  • “Examining All of the Sides to Marketing” by Larry L. Mast, Executive Vice President and Chief Marketing Officer, The Penn Mutual Life Insurance Company  
  • “The ABCs of Customer Relations Management” by Steven J. Patterson, Vice President, Marketing, Southern States Cooperative  
  • “Communicating Your Niche as a Specialty Retailer” by Steve Nelson, Vice President, Marketing, GNC  
  • “Creating Awareness” by Marge Breya, Senior Vice President and Chief Marketing Officer, BEA Systems  
  • “Inside Professional Services Marketing” by Kathleen S. Reichert, Vice President, Marketing and Communications, A.T. Kearney  
  • “A Road Map to Common-Sense Marketing” by Sean S. Sweeney, Executive Vice President and Chief Marketing Officer, Philadelphia Insurance Companies  
  • “Planning and Executing Marketing Initiatives” by Omar Barraza, Director of Marketing, Dot Hill Systems Corp.  

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