RESOURCES



Advertising by Google for $5 a Day 
By Omar Barraza

Learn how to get Google to advertise your business by reading this brief ebook.

Marketing a small business to customers online is on the Things to Do lists of many owners. Yet, learning complicated online systems is time-consuming and perfecting online ads is expensive. That's why this ebook introduces a unique alternative where Google will do the work to find you potential customers while you run your business. Of course, the top benefit of this approach is having Google working on your behalf! Otherwise, you would need to devote long hours to learn and master Google advertising or hire expensive consultants or agencies.
 

Marketing Best Practices
By Omar Barraza and others

My contribution focused on the art and science of planning and executing marketing initiatives.

I was invited by Aspatore Books to author a chapter for their Inside the Minds series of books. As a result, I had the opportunity to join the marketing executives from organizations such as Time Warner Cable, Bank of America, Porsche Cars North America, BEA Systems, Penn Mutual, and others to write a valuable book on marketing best practices. 

According to the publisher: "Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors an analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book." Published by Aspatore Books (ISBN 1-59622-221-2).