Customer Retention | User Group Community
Customers Gain Direct Access to Experts
CHALLENGE: Customers get inconsistent support
HireRight hosted the unique HireRight User Group (HUG), a community of customers. Yet, participation by customers lagged since they experienced few direct benefits for joining and contributing. A key reason for this initial disinterest was the lack of a central meeting place for members. While HireRight planned an expensive online portal for HUG, I created and launched a members-only social network that offered a simple to use and centralized place where members could share their knowledge and get direct support from other members, subject matter experts, and the HireRight management team.