Events | Virtual Online Conference
10x Improvement in Attendance
CHALLENGE: Low registrations threaten conference.
HireRight experienced an unexpected decline in customer registrations for their annual HireRight User Group Conference. An investigation revealed recent travel policy changes among customers was a key contributing factor. The leadership team considered a brand damaging decision to cancel the event. I proposed rescheduling the live event to the following year and hosting a virtual online event for the current year. As a result, HireRight's brand as an innovator was strongly reinforced, customer attendance increased 10x, and costs were reduced by 50% to achieve a 2,000% ROI improvement.