Omar Barraza
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Launches | New Product Introduction




Launches - New Product Introduction - learn more at www.omarbarraza.com
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Flash Memory Summit 2011 Best of Show Winner - learn more at www.omarbarraza.com

Acceptance by Industry Influencers

CHALLENGE: New product differs from incumbents
Astute Networks engineered their industry's fastest iSCSI storage networking processor and utilized it to develop a high-performance and low-cost storage system utilizing 100% enterprise flash memory. Yet, their product faced tremendous competition from startups and incumbents in an emerging marketplace. I researched the competition and examined how these products were utilized by customers, developed the Networked Performance Flash architecture, and launched the ViSX G3 solution to win a prestigious industry award and gain broad acceptance from industry analysts, the media, and others.

All Stories: 
  • New Brand Complements Strengths
  • Reports Change Focus to Customers
  • Industry Guides Define Standards
  • More than 75,000 Google Results
  • Campaigns Convert Contacts to Leads
  • Online Campaigns Activate Partners
  • Hierarchical System Facilitates Sales
  • Customers Gain Direct Access to Experts
  • Acceptance by Industry Influencers
  • 10x Improvement in Attendance
WELCOME
SUCCESS STORIES
  • New Brand Complements Strengths
  • Reports Change Focus to Customers
  • Industry Guides Define Standards
  • More than 75,000 Google Results
  • Campaigns Convert Contacts to Leads
  • Online Campaigns Activate Partners
  • Hierarchical System Facilitates Sales
  • Customers Gain Direct Access to Experts
  • Acceptance by Industry Influencers
  • 10x Improvement in Attendance
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