Content Marketing
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Guide Your Prospects
Content marketing is a progressive term describing the integration of communications, publishing, and media to indirectly achieve a desirable marketing outcome. For example, your organization might use content marketing to establish itself as a thought leader by creating original content (communications), packaging it for consumption (publishing), and distributing it using online and offline channels (media). With content marketing, an organization evolves marketplaces using strategy, planning, and execution and guides audiences by facilitating mutually beneficial behavior or activities.
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