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Which reward will drive a better response? One large prize or several smaller ones?

10/30/2013

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By Omar Barraza

You're going to find that one large prize works best most of the time. This is particularly true when you're asking your audience for something non-trivial, such as completing a survey or providing their contact information. This might be expected when you consider that more people are motivated to gamble by a chance to win one huge jackpot than doing a bit better than break even.
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