By Omar Barraza
The answer, in a few words, is executing campaigns. There are many tools and systems to facilitate and automate Internet marketing so it's tempting to choose one and follow its "best practices" to get started right away. This approach causes disparate activities and uncoordinated tasks which often result in disappointment. Instead, consider Internet marketing as a collection of related activities sequenced to deliver a desirable outcome. A process rather than an event.
The answer, in a few words, is executing campaigns. There are many tools and systems to facilitate and automate Internet marketing so it's tempting to choose one and follow its "best practices" to get started right away. This approach causes disparate activities and uncoordinated tasks which often result in disappointment. Instead, consider Internet marketing as a collection of related activities sequenced to deliver a desirable outcome. A process rather than an event.
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