By Omar Barraza
You should expect to find that Wal-Mart would show little interest in an idea. Their business model involves offering discounted products they can purchase that have a demonstrated demand from consumers rather than taking ideas and making them products.
You should try to create a small batch of products from your idea and market them directly to potential buyers. You will find that about one person per hundred is willing to take a chance on an unknown product or company. These people are often referred to early adopters and this community can often be found (or will find you) on the Internet.
Once you have some customers you can approach small resellers and work your way to larger ones, eventually convincing Wal-Mart to carry your product.
You should expect to find that Wal-Mart would show little interest in an idea. Their business model involves offering discounted products they can purchase that have a demonstrated demand from consumers rather than taking ideas and making them products.
You should try to create a small batch of products from your idea and market them directly to potential buyers. You will find that about one person per hundred is willing to take a chance on an unknown product or company. These people are often referred to early adopters and this community can often be found (or will find you) on the Internet.
Once you have some customers you can approach small resellers and work your way to larger ones, eventually convincing Wal-Mart to carry your product.
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