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I have the knowledge and ability, but no credentials. How do I market?

6/28/2013

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By Omar Barraza
 
If you're thinking of providing a service, start by determining where your potential customers interact with one another and begin to establish a presence where they gather. This might be a virtual location such as a website, or a physical location such as an organization. Share what you know and help them to achieve their goals, and then offer to do more for a fee.

Avoid trying marketing tips, tricks, or tools that have worked for others unless those businesses are very similar to yours and you have the resources (time and money) to experiment.
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