By Omar Barraza
Many small business owners may be surprised to learn that a website can cost as much to setup and operate as its equivalent physical alternative. For example, while a website store may not require leases, fixtures or displays it does requires substantial setup and maintenance. Retail stores can be managed and staffed by generalists, but website requires the work of more expensive specialists. I recommend you plan and budget similarly for physical and virtual locations to avoid compromises that can leave you with an ineffective website.
Many small business owners may be surprised to learn that a website can cost as much to setup and operate as its equivalent physical alternative. For example, while a website store may not require leases, fixtures or displays it does requires substantial setup and maintenance. Retail stores can be managed and staffed by generalists, but website requires the work of more expensive specialists. I recommend you plan and budget similarly for physical and virtual locations to avoid compromises that can leave you with an ineffective website.
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