Resume
When asked what I do for a living, I tell people that I'm doing marketing at the moment while I figure out what I'm going to do when I grow up. This answer is often confusing until I reveal that my work history includes significant roles and achievements in customer service, engineering, product management, marketing, management, and business. While you'll find some historical details in my resume, I couldn't begin to tell you what to expect next.
| Omar-Barraza-Resume.pdf |
Objective
An opportunity to apply strengths in leadership, marketing, product marketing product management, and business management in an executive or senior role to help an organization surpass its goals.
Introduction
A talented and resourceful professional with more than 15 years of experience in exceeding business goals through leadership, marketing, product management and business management. Creatively and effectively manages available resources to maximize efficiency, growth and profitability. Focuses on continuous improvement and achievement. Highly productive in broad, multiple-disciplinary roles and skilled at strategic leadership and planning with tactical, hands-on execution.
Leadership Experience
- Director-level Leadership or Senior Management: 12 years
- Department Management: 8 years
- Staff Supervision: teams up to 10
Principal Roles
- Marketing: 15 years
- Product Marketing: 15 years
- Product Management: 10 years
- Business Management: 8 years
Skills, Knowledge and Abilities
Advertising - Benchmarking - Branding - Budgeting - Business Development - Business Management - Business to Business (B2B) - Campaigns - Channel Marketing - Collaboration - Collateral and Sales Tools - Communications - Consumer Products - Content Creation - Cross-sell and Up-sell - Customer Relationship Management (CRM) - Data Storage and Networking - Digital and Internet Marketing - Direct Marketing - Email Marketing - Enterprise Solutions - Events and Promotions - Hardware and Software Technology - Implementation - Internet Technology - Launches and Migrations - Lead Generation and Conversion - Leadership and Supervision - Licensing - Market Research - Marketing - Metrics - Positioning and Pricing - Presentations - Product Development - Product Management - Product Marketing - Products and Services - Program Management - Project Management - Public Relations (PR) - Research and Analysis - Return on Investment (ROI) - Salesforce - Search Engine Marketing (SEM) - Search Engine Optimization (SEO) - Small and Medium Business (SMB) Solutions - Social Media and Social Networking - Software as a Service (SaaS) - Strategy, Planning and Execution - Technical Marketing - Testing and Analytics - Thought Leadership and Innovation - User Experience and Usability
Examples of Acheivements
LEADERSHIP
- Directed and mentored multidisciplinary teams that facilitated 300% year-over-year revenue growth.
- Created detailed business plans that successfully transformed go-to-market strategies and tactics.
- Led initiatives to integrate organizations, brands, and products after mergers and acquisitions.a
- Published reports, white papers, and other content that produced 1,000s of sales leads per year.
- Successfully launched 100s of solutions, products, and services for businesses and consumers.
- Managed highly rated loyalty programs, social networking communities, websites, and conferences.
PRODUCT MANAGEMENT
- Defined, launched, and managed a product family that achieved lifetime sales of $1 billion.
- Organized road maps and launch processes to increase new feature introduction rates by 500%.
- Reduced typical time to market for scheduled product updates by 75% within 6 months.
BUSINESS
- Helped raise approximately $140 million in capital with a secondary public stock offering.
- Accomplished investment offers and term sheets from Fortune Global 500 corporations.
- Strengthened relationships with strategic customers to launch products with 100,000+ unit sales.
Work Experience
DIRECTOR OF PRODUCT MANAGEMENT AND MARKETING
Astute Networks, San Diego California - 2011 to present
Technology Industry - Virtualization and Cloud Computing - Approximately 25 Employees
Roles:
Director-level Leadership - Product Management - Product Marketing - Strategy and Planning - Marketing - Brand Management - Website Management - Internet Marketing - Marketing Communications - Direct Marketing - Market Research - New Product Introductions - Social Networking
Accomplishments:
SENIOR PRODUCT MARKETING MANAGER AND COMMUNITY MANAGER
HireRight, Irvine California - 2007 to 2011
Technology Industry - SaaS Applications and Business Services - Approximately 1,500 Employees
Roles:
Senior Management - Marketing - Product Marketing - Brand Management - Website Management - Internet Marketing - Marketing Communications - Customer Communications - Direct Marketing - Market Research - New Product Introductions - Social Networking - Community Management - Loyalty Marketing - Event Management
Accomplishments:
Collaborated with company leadership, product management staff and other teams to determine market needs and bring new products (applications and services) and features to market. Developed and executed go-to-market plans for core (shared) and enterprise segments. Supported the general marketing needs of company and growth initiatives, including company branding and customer migrations. Facilitated new business generation efforts through the support of marketing, account management and sales teams. Defined marketing strategies and new processes and led product introductions, product naming, positioning and messaging efforts. Proposed and executed lead generation programs. Conducted primary market research and competitive analysis. Produced sales tools, created product and segment marketing materials and web content. Managed live, pre-recorded, in-person and online events, supported user group communities, and created webinars and webcasts, including the development of messaging, presentations and materials for those activities. Defined, planed and executed new product launches including production of marketing materials and sales tools such as brochures, event materials, press releases, web content, product briefs, presentations and white papers.
DIRECTOR OF PRODUCT MARKETING
Zetera, Irvine California - 2006 to 2007
Technology Industry - Software Development and Licensing - Approximately 50 Employees
Roles:
Director-level Leadership - Department Management - Marketing - Product Marketing - Product Management - Business Management - Strategy and Planning - Market Research - Customer Relations - New Product Introductions - Project Management
Accomplishments:
Developed business strategies, road maps and products for this pioneering developer and licensor of Internet Protocol (IP) storage networking technologies. Supported strategic prospects and customers and introduced this company’s first solutions for small and medium business (SMB) users. Initiated a quality enhancement program that increased customer satisfaction and product reliability resulting in increased revenues. Determined marketing mix, created marketing materials and managed products and services. Developed a new business plan to ready the organization to recruit additional capitol. Served as a primary member of a team that negotiated a term sheet for funding from Samsung Ventures and Intel Capital.
SENIOR STAFF PRODUCT MARKETING MANAGER
QLogic, Irvine California - 2005 to 2006
Technology Industry - Server and Storage Networking - Approximately 1,000 Employees
Roles:
Senior Management - Marketing - Product Marketing - Product Management - New Product Introductions - Marketing Communications - Project Management - Partner Management
Accomplishments:
Managed products and road maps for this industry-leading manufacturer of storage networking products. Delivered software for new 4Gbit Fibre Channel products ahead of schedule. Led initiatives to increase market share by expanding support and functionality for blade servers, VMware and Linux. Reduced time to market for software updates from 9-12 months to 3 months and increased new feature introduction rate by 500%. Developed, implemented and managed new processes for incorporating customer-driven feature requests and coordinating software development, testing and release across geographically dispersed business units.
DIRECTOR OF MARKETING (AND PRODUCT MANAGEMENT)
Dot Hill Systems, Carlsbad California - 1998 to 2005
Technology Industry - Server Storage Hardware and Software - Approximately 250 Employees
Other Titles: Director of Product Management, Director of Product Marketing, and Product Marketing Manager
Roles:
Director-level Leadership - Department Management - Staff Supervision - Marketing - Product Marketing - Product Management - Business Management - Brand Management - Website Management - Internet Marketing - Marketing Communications - Direct Marketing - Market Research - New Product Introductions - Event Management - Analyst Relations - Media Relations
Accomplishments:
Directed all marketing communications, product marketing, product management and related activities for this global provider of information technology products for enterprise customers. Established a marketing support relationship with a strategic customer that generated $250 million of annual revenue. Helped execute a turnaround plan that resulted in a return to profitability in less than 2 years and 300% revenue growth. Served as the marketing lead on a funding team led by Lehman Brothers that generated $144 million through a secondary public stock offering.
SENIOR PRODUCT MANAGER PRODUCT DEVELOPMENT MANAGER
MicroNet Technology, Irvine California - 1995 to 1998
Technology Industry - Personal Computer Storage Hardware and Software - Approximately 100 Employees
Other Titles: Product Development Manager
Roles:
Senior Management - Department Management - Staff Supervision - Marketing - Product Marketing - Product Management - Market Research - New Product Introductions - Media Relations - Product Development
Accomplishments:
Responsible for all products from this specialized manufacturer of computer enhancement products for small and medium businesses, professionals and consumers. Designed, developed, introduced and managed innovative products. Earned prestigious awards from leading industry publications. Helped establish the company as a preferred provider of solutions for the broadcast and motion pictures industries.
Astute Networks, San Diego California - 2011 to present
Technology Industry - Virtualization and Cloud Computing - Approximately 25 Employees
Roles:
Director-level Leadership - Product Management - Product Marketing - Strategy and Planning - Marketing - Brand Management - Website Management - Internet Marketing - Marketing Communications - Direct Marketing - Market Research - New Product Introductions - Social Networking
Accomplishments:
- Developed Networked Performance Flash, DataPump Engine and FlashWRX concepts.
- Positioned companies technology against incumbent and emerging alternatives.
- Briefed major analysts and media to receive broad industry support and coverage.
- Developed ViSX G3, Networked Performance Flash, DataPump Engine and FlashWRX brands.
- Authored submission that resulted in winning Best of Show Award from Flash Memory Summit.
- Launched ViSX G3 solutions for VMware virtualized infrastructures during August 2011.
- Stay tuned for more.
SENIOR PRODUCT MARKETING MANAGER AND COMMUNITY MANAGER
HireRight, Irvine California - 2007 to 2011
Technology Industry - SaaS Applications and Business Services - Approximately 1,500 Employees
Roles:
Senior Management - Marketing - Product Marketing - Brand Management - Website Management - Internet Marketing - Marketing Communications - Customer Communications - Direct Marketing - Market Research - New Product Introductions - Social Networking - Community Management - Loyalty Marketing - Event Management
Accomplishments:
- Led major company initiatives involving multidisciplinary teams of executive and senior managers.
- Transformed disparate group of marketing materials into a hierarchical collection of collateral and sales tools.
- Managed a majority of applications, products and services utilized by enterprise and small and medium business customers.
- Contributed to a major re-branding initiative to support the merger of USIS and HireRight.
- Led website redesigns, created content for web pages, and coordinated website updates.
- Wrote search engine optimized (SEO) content to produce 10,000s of sales leads per year.
- Created sales tools to facilitate more than $100 million in annual revenue with new and existing customers.
- Delivered customer emails, plus announced product enhancements and changes.
- Executed email campaigns, created direct response mailers, and wrote telemarketing scripts.
- Conducted HireRight Employment Screening Benchmarking Surveys and published reports.
- Defined new product introduction processes and launched key products and services.
- Created websites, LinkedIn group, Facebook page, and Twitter account for customers.
- Supported the HireRight User Group, a self-governing professional organization.
- Designed, developed and managed the HireRight Screening Excellence Awards.
- Planned and managed successful live and online conferences for hundreds of customers.
Collaborated with company leadership, product management staff and other teams to determine market needs and bring new products (applications and services) and features to market. Developed and executed go-to-market plans for core (shared) and enterprise segments. Supported the general marketing needs of company and growth initiatives, including company branding and customer migrations. Facilitated new business generation efforts through the support of marketing, account management and sales teams. Defined marketing strategies and new processes and led product introductions, product naming, positioning and messaging efforts. Proposed and executed lead generation programs. Conducted primary market research and competitive analysis. Produced sales tools, created product and segment marketing materials and web content. Managed live, pre-recorded, in-person and online events, supported user group communities, and created webinars and webcasts, including the development of messaging, presentations and materials for those activities. Defined, planed and executed new product launches including production of marketing materials and sales tools such as brochures, event materials, press releases, web content, product briefs, presentations and white papers.
DIRECTOR OF PRODUCT MARKETING
Zetera, Irvine California - 2006 to 2007
Technology Industry - Software Development and Licensing - Approximately 50 Employees
Roles:
Director-level Leadership - Department Management - Marketing - Product Marketing - Product Management - Business Management - Strategy and Planning - Market Research - Customer Relations - New Product Introductions - Project Management
Accomplishments:
- Joined cofounders and executives to develop fundraising strategy to raise additional capital.
- Collaborated with company leaders, led product marketing and defined product road maps.
- Published white papers, created brochures, developed presentations and wrote customer sales tools.
- Developed marketing materials, proposed new pricing and launched new products and features.
- Worked with engineers to launch new Storage Central Turbo product for 100,000+ unit sales.
- Accomplished investment offers and term sheets from Intel Capital and Samsung Ventures.
- Proposed a business model that transformed Zetera beyond a technology licensing venture.
- Researched technologies, markets, competitors and prospects to identify new sales opportunities.
- Strengthened relationships with Netgear to preserve this strategic account and launch new product with 100,000+ unit sales.
- Launched the Zetera NBOD series of products for channel partners, integrators and resellers.
- Led a team that revealed design defects, corrected technical issues and improved product quality.
Developed business strategies, road maps and products for this pioneering developer and licensor of Internet Protocol (IP) storage networking technologies. Supported strategic prospects and customers and introduced this company’s first solutions for small and medium business (SMB) users. Initiated a quality enhancement program that increased customer satisfaction and product reliability resulting in increased revenues. Determined marketing mix, created marketing materials and managed products and services. Developed a new business plan to ready the organization to recruit additional capitol. Served as a primary member of a team that negotiated a term sheet for funding from Samsung Ventures and Intel Capital.
SENIOR STAFF PRODUCT MARKETING MANAGER
QLogic, Irvine California - 2005 to 2006
Technology Industry - Server and Storage Networking - Approximately 1,000 Employees
Roles:
Senior Management - Marketing - Product Marketing - Product Management - New Product Introductions - Marketing Communications - Project Management - Partner Management
Accomplishments:
- Developed and implemented a new process to create one organization’s first multiyear road map.
- Elevated the SANsurfer brand and product from an ad-hoc collection of software to an enterprise management solution.
- Determined the requirements of major customers such as HP, IBM and Sun Microsystems.
- Organized road maps to increase new feature introduction rate by 500% within 6 months.
- Reduced typical time to market for software update releases from annually to quarterly.
- Created product brochures, web site content, announcements, and other collateral and sales tools.
- Arranged strategic partnership with VMware to test and certify Qlogic products.
Managed products and road maps for this industry-leading manufacturer of storage networking products. Delivered software for new 4Gbit Fibre Channel products ahead of schedule. Led initiatives to increase market share by expanding support and functionality for blade servers, VMware and Linux. Reduced time to market for software updates from 9-12 months to 3 months and increased new feature introduction rate by 500%. Developed, implemented and managed new processes for incorporating customer-driven feature requests and coordinating software development, testing and release across geographically dispersed business units.
DIRECTOR OF MARKETING (AND PRODUCT MANAGEMENT)
Dot Hill Systems, Carlsbad California - 1998 to 2005
Technology Industry - Server Storage Hardware and Software - Approximately 250 Employees
Other Titles: Director of Product Management, Director of Product Marketing, and Product Marketing Manager
Roles:
Director-level Leadership - Department Management - Staff Supervision - Marketing - Product Marketing - Product Management - Business Management - Brand Management - Website Management - Internet Marketing - Marketing Communications - Direct Marketing - Market Research - New Product Introductions - Event Management - Analyst Relations - Media Relations
Accomplishments:
- Directed and mentored multidisciplinary teams that facilitated 300% year-over-year revenue growth.
- Managed the marketing, product marketing, product management and related functions as a single department.
- Mentored a staff of up to ten professional, hired new personnel and mentored local and remote talent.
- Supplemented product marketing and product management teams by performing other marketing functions.
- Launched solutions consisting of hardware and software components to OEM customer and channel partners.
- Defined, released and managed the SANnet product family that achieved lifetime sales of $1 billion.
- Helped raise approximately $140 million in capital with a secondary public stock offering.
- Led a corporate re-branding initiative to re-position the company as an enterprise solutions provider.
- Defined requirements, led creative artists and provided content for corporate website.
- Created and implemented campaigns to generate online leads and create new customers.
- Led and executed marketing corporate and product marketing communications activities.
- Designed and implemented direct marketing campaigns to generate product demand and company awareness.
- Performed detailed research related to technologies, markets, competitors and prospects.
- Execute all major new product introductions and market launches for business-to-business solutions.
- Coordinated periodic and annual company events, sales team gatherings and executive off-site meetings.
- Directly managed relationships with industry leaders and analysts and conducted regular briefings.
- Established and developed relationships with influential persons in the media.
Directed all marketing communications, product marketing, product management and related activities for this global provider of information technology products for enterprise customers. Established a marketing support relationship with a strategic customer that generated $250 million of annual revenue. Helped execute a turnaround plan that resulted in a return to profitability in less than 2 years and 300% revenue growth. Served as the marketing lead on a funding team led by Lehman Brothers that generated $144 million through a secondary public stock offering.
SENIOR PRODUCT MANAGER PRODUCT DEVELOPMENT MANAGER
MicroNet Technology, Irvine California - 1995 to 1998
Technology Industry - Personal Computer Storage Hardware and Software - Approximately 100 Employees
Other Titles: Product Development Manager
Roles:
Senior Management - Department Management - Staff Supervision - Marketing - Product Marketing - Product Management - Market Research - New Product Introductions - Media Relations - Product Development
Accomplishments:
- Worked directly with co-founders and the executive team to achieve company goals.
- Led the product development and product marketing functions to release and support products.
- Managed a team of managers and technicians responsible for the quality testing of hardware and software.
- Provided marketing support to enable the marketing communications teams to execute their projects.
- Created brochures, training programs, packaging, and other items to support product launches.
- Worked with stockholders, channel partners and key customers to determine product requirements.
- Performed intensive market research, including the hands-on evaluation of competitive products.
- Coordinated the release of new solutions for consumers plus small and medium businesses.
- Established relationships with influential media, performed product demonstrations and supported reviews.
- Coordinated product development activities between engineering, testing and quality assurance.
Responsible for all products from this specialized manufacturer of computer enhancement products for small and medium businesses, professionals and consumers. Designed, developed, introduced and managed innovative products. Earned prestigious awards from leading industry publications. Helped establish the company as a preferred provider of solutions for the broadcast and motion pictures industries.
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