By Omar Barraza
An important thing to consider is the CAN-SPAM Act, a federal law that sets standards for the sending of electronic mail. The acronym CAN-SPAM comes from the name of the original bill and suggests its goal: Controlling the Assault of Non-Solicited Pornography And Marketing. I'm not a lawyer, but the basics of staying legal include:
Disclaimer: This material is for informational purposes only. You should contact your attorney to obtain legal advice.
An important thing to consider is the CAN-SPAM Act, a federal law that sets standards for the sending of electronic mail. The acronym CAN-SPAM comes from the name of the original bill and suggests its goal: Controlling the Assault of Non-Solicited Pornography And Marketing. I'm not a lawyer, but the basics of staying legal include:
- Using a subject line and message that is accurate, relevant and not deceptive.
- Providing an unsubscribe method for future messages (opt-out)
- Including your physical address with every email message
Disclaimer: This material is for informational purposes only. You should contact your attorney to obtain legal advice.