By Omar Barraza
Writing a news release to match the preferred media outlets gets the story picked up more often and results in longer stories. Perhaps this happens because it saves time by delivering a first draft others use. Convenience is valuable to busy writers. So, if you want to get picked up in newspapers you might find yourself writing traditional releases in the Associate Press (AP) style, and reserve the use of a narrative style for releases you want picked-up online.
Writing a news release to match the preferred media outlets gets the story picked up more often and results in longer stories. Perhaps this happens because it saves time by delivering a first draft others use. Convenience is valuable to busy writers. So, if you want to get picked up in newspapers you might find yourself writing traditional releases in the Associate Press (AP) style, and reserve the use of a narrative style for releases you want picked-up online.