The first step is to use WebsiteGrader.com to check your website and review any recommendations it provides. Otherwise, try the tools at SEOmoz.org. I suggest starting with the free SEOmoz tools and consider the paid tools once you've covered the basics. While it's probable that you will need professional help to make the changes required to improve your SEOmoz results significantly, understanding the type of work needed to improve your scores is useful when searching for help.
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I recommend using WebsiteGrader.com for quick SEO, or search engine optimization, checks. It's fast and simple to use and provides a broad analysis of the Internet marketing effectiveness for any website, even if the website is not yours (think: competitor and admired sites). You'll receive an easy to understand report with specific recommendations for improving your website. If you think it's time to further optimize your website, I suggest starting by running a WebsiteGrader check and reviewing any recommendations.
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