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I have an idea for a new marketing concept. How can I develop it and make it real? 06/14/2010
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I suggest you take your idea and imagine you are starting a new business instead, then prepare the materials you would need to get funding from a venture capitalist or other investor. The result should be that you develop a clear way to communicate your idea and a way to express its value. Once you have achieved this, paths and options will begin to appear for moving forward and making it real.
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Is a business plan really necessary? 02/04/2010
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I think business plans are useful and most investors will want to understand your business before investing. It may help to imagine that your business belongs to a stranger and then decide what you would need to know before investing in their business. In any event, the investor gets to decide if they are comfortable with the results.

If you plan to use your own money only, you're the sole investor and you should devote enough time into planning to forecast the probable near future of your business. When you are using the money of others, or plan to soon, you should ask potential investors what they will need to know before they consider investing their money with you.
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