Writing a news release to match the preferred media outlets gets the story picked up more often and results in longer stories. Perhaps this happens because it saves time by delivering a first draft for their use. Convenience is valuable to busy writers. So, if you want to get picked up in newspapers you might find yourself writing traditional releases in the Associate Press (AP) style, and reserve the use of a narrative style for releases focused on blogs.
Add Comment
 
 
Paid services can help you spread the news release to more news outlets. Still, the outcome will largely depend on the content of the release.

For example, I helped the folks at www.BeerPager.com write and distribute two news releases using the paid distribution service PRweb. The result? Lots of links and blog pickups, some stories from TV and newspapers, a celebrity partnership, and several new reseller customers.

For comparison sake, I helped www.NewtData.com write and distribute several news releases using a free distribution service called PRmac. They also experienced great results with pickups in Google News, Yahoo News, and many other online news sites and blogs. Still, there was little interest from traditional media.
Add Comment