You will find it's possible to have some of the resources you need at essentially no-cost such as credit card merchant services, website, etc. Still, you should expect to need a little money for obtaining the materials you may need to deliver products or services. Perhaps this could be assisted using a personal credit card.

For example, you can sign up for a Google Checkout account at no cost and begin to accept credit card payments. You'll pay a small percentage (about 3%) of the amount and some small fees (usually less than $1) each time you bill a credit card, so include this in your prices to cover these expenses. There are other solutions such as Weebly.com for setting up a free website with an online store.
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Well, there are numerous ways to create publicity for essentially no cost. You could perform a survey on a topic of high interest and report the results. Some free publicity would come from articles, blogs, and other mentions of the facts and figures you report. Another common method is to host a contest and offer awards. The winners are likely to promote their wins, particularly if you provide ready-to-use templates for news releases, logos for the awards, and photos of the trophy. 
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